Commercial Print

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IMG’s team stands out because it is comprised of individuals with proven track records in their respected fields specifically in the graphics industry. The key differentiator we bring to the table is the real life experience of our management team who has owned and grown companies whose challenges are not so different from yours. Our Business Analyst and Market Development experts have worked for Xerox, DuPont, and Eastman Kodak and Saatchi & Saatchi in business strategy, marketing and brand development.

Whether you want to improve your core efficiency in production, take a deeper dive in analyzing and expanding on your business development or marketing plans, we can advise you on what area of concentration makes the most sense for your organization to undertake for a sustainable future. IMG will guide you through these business challenges and help you drive rapid, measurable revenue growth for your company.

Process Improvements

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  • Order Automation Process Evaluation
  • Process Mapping
  • 5S
  • Facility Analysis
  • Storefront Evaluation/Recommendations
  • Technology Evaluation/Recommendations

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Business Analysis

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  • Defining of Business Objectives and Goals (short and longer term)
  • SWOT Analysis
  • Competitive Analysis
  • Target Market Analysis

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Market Planning

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  • Sales Strategy
  • Development of Value Proposition
  • Positioning in the Marketplace
  • Development of Your Elevator Pitch
  • Development of Company Promotional Plan and Media Mix (Print, PR, Social, Web)
  • Services for Integrated Campaign Development

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Sales Training Workshops

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  • Solution Selling
  • Selling to the “C” Suite
  • Understanding the Ad Agency Market and How to Become their Partner
  • Selling Your New Online Storefront
  • Selling Digital Print and Variable Solutions

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Go to Market Strategy:

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IMG is able to guide you in the implementation of your go to market initiatives. We work with your team on identifying the components required and how to define clear and concise process steps, actions, and roles and responsibilities needed to implement a new service, application or marketing initiative.

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Marketing Automation Support:

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  • Marketing and campaign workflow process evaluation
  • Evaluation and ROI for marketing automation investment
  • Development of automated, multi-channel trigger campaign programs
  • Database consolidation and enhancement
  • Automated customer acquisition, on-boarding, loyalty and retention programs
  • Up-Sell, Cross-Sell, reactivation strategies for automated campaign implementation

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