Case Studies

ZodiacZodiac Printeractive

Founded in 1980, Zodiac Printeractive (formerly Zodiac Printing Corp) has been offering innovative and effective ways for its clients to communicate their needs and bring awareness to their products and services to help medium and large-sized businesses develop and communicate their brands, images, and messages.

www.zodiacprinting.com

Success in the new media world demands that firms make the transition from print service providers to cross-media marketing service providers. Print is only one component in today’s complex communications channel, where value is derived from combining media options. Savvy businesses must reposition themselves in addition to redefining their overall value propositions. Thomas Zabroski, President of Zodiac Printeractive (Mountain Top, PA), recognized that his company needed to increase its digital production capabilities to stay ahead. Moreover, he knew that effectively incorporating new products and services into his offerings would require training his staff on how to sell and execute these new components as well as educating customers about the company’s capabilities. To achieve these goals, Zabroski leveraged the expertise of Xerox’s Business Development resources to help grow his business. Xerox turned to partner, Integrated Methods Group (IMG) to make their goal a reality.

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